BACHELOR IN BUSINESS ADMINISTRATION: BBA

BBA CURRICULUM

SEMESTER 1
Subjects
Communication Skills & Personality Development
Organizational Behavior
Business Environment
Marketing Management
Computer Fundamentals
SEMESTER 2
Subjects
Business Communication
Financial Accounting
Human Resource Management
Quality Management
Retail Management
Term Paper
SEMESTER 3
Subjects
Legal & Regulatory Framework
Quantitative Techniques & Management
Research Methadology
Financial Management
Advertising & Sales
Project
SEMESTER 4
Subjects
Business Strategy
Management Information System
Management Accounting
Environmental Science
International Marketing
Rural Marketing
SEMESTER 5
Subjects
Consumer Behaviour
Business Analytics
Elective: General Management
Elective: Retail Management
SEMESTER 6
Subjects
Customer Relationship Management
Digital Marketing
Elective: General Management
Elective: Retail Management
Project
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